OK, what am I missing here?

American University is bragging about their sustainability director whose seem to be qualifications managing an eco-freako bed and breakfast and some serious craft brewing.  But what kind of beer-drinker goes for this?

In the bathroom, he showed off a spray bottle of green liquid that he picked up at a trade show; called “GoFlushless” and redolent of 7-Up, the product claims to mask urine smells and reduce flushing by a ridiculously specific 87 percent.

Really. Who’d want to work with a guy who only flushes the crapper one time in eight? The term dirty hippie comes to mind.