Rule #3: Buying the latest gizmo–be it iPhone, Tesla Roadster, or Ken Onion chef’s knife–will not automatically make you hip. You should combine it with seemingly effortless technique and artless modesty–and NO SHOWING OFF!. "It’s nothing, just a little treat for myself. A Pocket Phone (Jetta, Ginzu) would probably do just as well; I was just splurging." But be careful: the gizmo might be the only hip thing in the room, you included.
Rule #4: Repeated quoting punchlines from Summer Movies is definitely anti-hip [caution: extremely rude language]. To paraphrase Pauli: "This isn’t hip. This isn’t even square."
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