Today’s word is M-NESS

This article in the Times Online started off so promising:

Well
wise up, because apparently it’s time to say enough is enough; the
ridicule of men must stop. The pendulum of power has swung too far into
the female corner and you must stand up and assert your right to
masculinity.

But then it veers off into goofiness

this
is the “dawning of the Age of M-ness”….M-ness (also known as my-ness)
is defined thus: a masculinity that defines the best of traditional
manliness (strength, honour, character) with positive traits
traditionally associated with females (nurturance, communicativeness,
co-operation). A lifestyle that emphasises higher-quality emotional and
physical pleasures, male pleasures, that come from knowing oneself and
one’s potential.

and makes the astonishing claim that

we
will never return to 1950s patriarchy — the genie cannot be put back in
the bottle, thank God — men must redefine masculinity to accommodate
who they are today.

Somebody reassure the coeds in Baghdad about this.

Fortunately, the article contains it’s best one-line review on the first page: “What a load of bollocks”.

Tip from the InstaPundit.

Update (17 August):  There definitely is something going on.  Tip from the effervescent Kim Swygert.